December 2010
2 posts
"How Companies Win" by Rick Kash & David Calhoun
Let me start by telling you how I received this book. I actually was surfing Twitter when I saw Gary Vaynerchuck tweet that he was looking for people who review business books. Instantly I tweeted back saying that this is indeed the purpose of my blog! A few days later I received an email from Anthony Liang, Project Manager over at Vaynermedia. He asked if I were interested in reviewing a...
"Real-Time Marketing & PR" by David Meerman Scott
This book was actually recommended to me by a colleague over at Bostinnovation. I am surprised to admit but this is the first time that I have read one of David Meerman Scott’s books! Looking at the wide array of marketing books in my library as of late, I’m surprised that this is actually the first to adorne my shelf.
In business it’s important to either take a role as...
November 2010
3 posts
"Raising the Bar" by Gary Erickson with Lois...
It seems like I start so many of my book reviews like this, but this seriously is one of the best books I’ve ever read. I first stumbled upon this book on my trip to San Francisco. I was browsing around a used bookstore in Berkley, and the cover jumped out at me. Clif bar: a sustainable company, run by somebody who shares my love for the outdoors, and makes a delicious bar…ok Gary, I’m in.
The...
MBA Reading List for Thanksgiving and Winter
With the semester winding down, I’ll finally have a chance to catch up on some reading. I currently in the middle of several books so it’s going to be good to finally finish them!
Here’s my list for the holiday (Please note, there are no affiliate links are below):
1) “The Age of Acces” by Jeremy Rifkin
2) “Raising The Bar: The Story of Clif Bar...
"Social Media Metrics" by Jim Sterne
I know what you are thinking…aside from the cover, there’s no way measuring, or metrics can be interesting. Let me help you change your mind, because if you at all are thinking of adding Social Media to your business, let one of the smartest guys in the industry, Jim Sterne, show you the way. Before picking up this book I was actually in the middle of reading Avinash...
October 2010
9 posts
"The Science of Social Media" by Dan Zarrella
The Science of Social Media
View more presentations from Dan Zarrella.
"The Social Media Marketing Book" by Dan Zarrella
Whether you consider yourself a self-anointed Social Media guru, or new to the Social Media realm, Dan Zarrella’s book is a wonderful read. You know how when you purchase a new piece of software they include the manual? This is that manual…for Social Media. Zarrella’s book helps the reader by defining Social Media jargon, and provide helpful hints, tools, and best practices...
Tedx - "Keep Going Until We Stop" by Scott...
This talk has nothing to do with marketing. It’s about life. Simply one of the most heart wrenching, and amazing talks I’ve ever seen. Share it with the ones you love.
We have to stop, to realize where we’ve gone…
You can find more info Scott Stratten at:
MBA Book Club - “UnMarketing”
http://www.un-marketing.com/blog/
Bostinnovation -...
Share "The Social Media Marketing Book"
Click on the Book icon below to access the electronic version for FREE
I just picked up a copy of Dan Zarrella’s “Social Media Marketing Book” and wanted to share an electronic copy with everyone! I’ve only read about 50 pages of the book, but it’s already been a great resource and a refreshing perspective on Social Media Marketing.
"Six Pixels of Separation" by Mitch Joel
This book is nothing short of brilliant:
Everyone is connected. Connect your business to everyone.
If you are looking for a “how to” for new marketing and social media, by all means do not read this book. If you’re looking for insights to a new born philosophy, and a deeper understanding of the times we are living in, than by all means read this book.
Many people...
Inbound Marketing Class: Suffolk University -...
If you are interested in getting the slides from my presentation just email me
Links to Videos:
Dave Carroll - “United Breaks Guitars”
Grasshopper - “New Dork”
Inbound Marketing Summit - Day 2
Inbound Marketing Summit - Day 1
Scott Stratten - UnMarketing Book Tour
Quite simply, Scott Stratten has changed my life. I’m involved in many things these days, but I’m still a student. Scott has been a huge influence on me…it was an honor to finally get to meet him in person.
September 2010
22 posts
Northeastern Entrepreneurial Expo (NEXPO) 2010
Paul Gillin "B2B Social Media Marketing - Really!"...
B to-b Social Media - Really!
View more presentations from Paul Gillin.
www.twitter.com/pgillin
http://podcampboston.org
Podcamp 5 - Boston (Day 2) #PCB5
Podcamp 5 - Boston (Day 1) #PCB5
h
Bostinnovation Article - Day 1 Recap
Measuring Social Media from Podcamp 5 Boston...
How to Measure Social Media Discussion: #PCB5View more presentations from WayneNH.
This was a terrific presentation about measuring social media from Day 1 at Podcamp 5 in Boston, MA.
Watch“Content is King.” Has become the new meme of present day marketing strategies. However, how does your company decide what kind of content they should create. If you’re feeling stuck, turn to our good friend Marcus Aurelius for assistance. Content doesn’t always have to provide educational value in a tutorial like fashion. What is the #1 reason that people surf content...
"UNMarketing" by Scott Stratten
“Stop Marketing. Start Engaging.” If you have been following this blog, it is no doubt that you might be beginning to detect a theme. I first heard of Scott Stratten on Mitch Joel’s podcast Six Pixels of Separation. I’ve read a ton of books over the last few months, and the first thing I thought when I heard Stratten speak was “There’s something different...
Z-Business: Start with The End
When you were growing up, there was a vision planted in your head of what you wanted to be. Was it an astronaut exploring deep space, a rock star playing to a crowd of thousands, or perhaps a world-renowned painter? As we turn the clock forward to the present, we’d call these visions dreams. Were they just dreams though,...
"The New Influencers" by Paul Gillin
If you are new to the world of Social Media Marketing, this is an excellent book to start with. This book contains two things that every Marketer should know: history and strategy.
Understanding the history of how this thing we call “social media” came to be is extremely valuable because if we cannot understand the past, we will be unable to make informed decisions in the future....
The Pied Piper is Mobile: A Modern View of Social...
It’s best that I begin with a quote from the man who coined the idea of “Social Proof,”Robert Cialdini:
We view a behavior as more correct…to the degree that we see others performing it
Seems simple enough, but in reality our everyday decision-making engine runs on this very concept. If you take a look at the graphic above you’ll see a line of people standing...
"Start With Why" by Simon Sinek
After seeing Simon Sinek’s TED talk I immediately ordered his book. It was pretty much everything I expected…brilliant. The book is built on a consistent, yet simple meme:
People don’t buy what you do, they buy why you do it
It seems so obvious, yet this is a common mistake that people make in their lives everyday. Whether it’s doing a mundane chore, choosing a...
Music can define us: Why Ping is good for your...
The launch of Apple’s new social media platform brings about some interesting possibilites for brands. You can tell a lot about someone by the music they listen to. One of the largest problems that brands have online is as Chris Brogan states “being human:”
Business, especially human business, can be relationship-minded, can be sustainable, and can even be fun. Sure,...
August 2010
14 posts
"Trust Agents" by Chris Brogan and Julien Smith
I’ve been following Chris Brogan on Twitter for the last two months, and was excited to pick up his book the other week. As I mentioned in my previous post on “Inbound Marketing” this book is very far ahead of its time. This idea of a “trust agent” online is a concept that puts the human factor back into an over algorithmic world.
“Give 12 to get...
"Inbound Marketing" by Brian Halligan and Dharmesh...
If I can be sacrilegious for just a moment, this book has become my new Marketing Bible. It now adornes a permanent place on my desk next to my computer. Brian Halligan and Dharmesh Shah have put together a fantastic book that will undoubtedly change the way people approach marketing.
We live in a world where it is difficult to logon to the internet and not be shouted at by every...
WatchOne of the things I have realized over the past few months is the importance of the “Why.” There should be a reason for all the actions we perform in our everyday lives, whether it is writing a blog piece, going to work, or working out at the gym. Defining the why shows who we really are, and moves us deeper below the outer crust.
Take writing a cover letter for example. In an MBA...
"Twitter Power" by Joel Comm
What the heck is Twitter, and why should I care? Are you in business looking to grow your brand? What if I could tell you that you could get 75,000+ impressions for your brand with one click of the button? Joel Comm’s book will answer all that and more.
Joel Comm does an amazing job demystifying Twitter, and putting it in a language any person can understand. He goes step by step...
Inspiration on the Run
I’ve always been into going to the gym and exercising, but this is the first time that I decided to train for a 5K. I wasn’t a good runner in high-school, and I’m still not!
However, I decided to share a list of podcasts that I listen to when I run…working hard, hustling and always searching for news and inspiration.
Let me know what you think, and I would love to...
"Happyslapped by a Jellyfish" by Karl Pilkington
Now…I know what you’re thinking. What on Earth does this book have to do with business? My answer to that is, nothing and everything. You won’t find any tips on marketing, or accounting tricks in here for sure. However what you do find is a man who has made his stardom speaking from the gut, and sharing his odd world beliefs.
I look at Australia like Ikea. People always say how good it is,...
"Crush It!" by Gary Vaynerchuck
I ordered this book immediately after seeing Gary Vaynerchuk’s interview on “This Week in Startups.” To be honest, I had no clue who this man was prior to that moment, but when I saw the incredible energy and emotion he brought to the table, I had to get his book.
I seriously read this book in a day and all I have to say is crush it, crush it, crush it, hell yeah! There is no possible way you...
"Peak" by Chip Conley
I found this book after searching the Zappos Library. After reading a few reviews I ordered Peak, “How Great Companies Get Their Mojo from Maslow.” Right…doesn’t exactly sound like the most fascinating title in the world…it almost sounds like more of an class assignment than an enjoyable read! However, this is quite the contrary.
Chip Conley is a Stanford MBA and the founder and CEO...
"Delivering Happiness" by Tony Hsieh
I’ve never considered myself to be much of a reader until I picked up a copy of Tony Hsieh’s latest book. When you are reading you truly believe Tony is talking directly to you. Most business books are filled with “businessese” and over the top complicated language, while Tony keeps it simple and natural making for an enjoyable read. The focal point of the book is about finding the one true...